{"title":"New Arrivals Pregnancy + Postpartum","description":null,"products":[{"product_id":"b0hc245kkf","title":"Frida Postpartum Final Phase Pads, Light Flow + Leak Protection, 44 Count","description":"\u003cp\u003e \u003cspan\u003eStay covered as postpartum flow winds down with Frida Postpartum Final Phase Pads. Designed for weeks 4+ after delivery, these light-absorbency pads provide breathable protection for lingering light flow, leaks and daily discharge. The ultra-thin design offers discreet wear, while a contoured shape stays comfy and in place and a perforated topsheet helps keep you dry. With multi-fluid absorption and odor control, they're made for the final phase of postpartum flow. Dermatologist tested for sensitive skin and made without dyes, chlorine or fragrances, each pack includes 44 pads for everyday postpartum protection.\u003c\/span\u003e \u003c\/p\u003e","brand":"My Store","offers":[{"title":"44ct","offer_id":67887613772055,"sku":"B0HC245KKF-variation","price":3.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/0557\/5703\/files\/6zzt4ltveusz64jsmak5g2xyra.webp?v=1792557847"},{"product_id":"b0hc18x1w6","title":"Frida Postpartum Pad MultiPack, Medium + Light Absorbency, 60 Count","description":"\u003cp\u003e \u003cspan\u003eMatch your protection to your changing postpartum flow with the Frida Postpartum Pad Transition Pack. Designed for weeks 2-3 after delivery, this variety pack includes 32 medium and 28 light pads, giving you 2 levels of absorbency as bleeding shifts from heavy to steady and eventually lightens. The ultra-thin pads feature a contoured design that stays comfy and in place, a perforated topsheet to help keep you dry and leak protection for postpartum flow. Dermatologist tested for sensitive skin, they're also made without dyes, chlorine or fragrances for comfortable protection as recovery progresses.\u003c\/span\u003e \u003c\/p\u003e","brand":"My Store","offers":[{"title":"60ct","offer_id":67887615050007,"sku":"B0HC18X1W6-variation","price":4.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/0557\/5703\/files\/xhuxalgjwt6xmqgkrslwzjrhra.webp?v=1792557851"},{"product_id":"b0ggmfbrnl","title":"Frida Mom 8pc Postpartum Underwear","description":"","brand":"My Store","offers":[{"title":"Grey \/ X-Large","offer_id":67887615246615,"sku":"B0GGMFBRNL-variation","price":3.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/0557\/5703\/files\/fis3zpwvhax4h5xtmjeom5n2iy_92b1c1dc-7cf9-4b17-8583-3468ce4211a5.webp?v=1792557853"},{"product_id":"b0gsth883w","title":"Frida Full Body Support Cooling Pregnancy Pillow, Storage Bag, Taupe","description":"\u003cp\u003e \u003cspan\u003eSomewhere in the second trimester, sleep becomes a construction project. Four pillows, rebuilt every time you turn over.\u003cbr\u003eOne piece, head to toe: This pillow wraps around you in a single shape, supporting your head, your back and your knees at once. Nothing to reassemble when you switch sides.\u003cbr\u003eThe fill: Firm. It holds its shape through daily use and remains in place consistently. Support at midnight, not a flattened lump by 4am.\u003cbr\u003eThe fabric: Breathable and buttery-soft, cool to the touch throughout the night. Worth being precise about: the cooling is a property of the fabric, not a gel layer or any kind of powered technology.\u003cbr\u003eStorage: A reusable vacuum-sealed storage bag comes with it. Compress the pillow, seal the bag, and put it on a closet shelf between pregnancies. The bag is reusable, not a one-time shipping wrapper.\u003cbr\u003eColors: Ivory and Taupe.\u003cbr\u003eA note on sizing: Check the product images and the pack for the pillow's footprint before you commit a side of the bed to it.\u003c\/span\u003e \u003c\/p\u003e","brand":"My Store","offers":[{"title":"Taupe","offer_id":67887615312151,"sku":"B0GSTH883W-variation","price":14.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/0557\/5703\/files\/6v5zua2bxoazhobocbidfq7f7m.webp?v=1792557855"},{"product_id":"b0gkh9vmfk","title":"Frida Dual Support Pregnancy Belly Band, Maternity Belly Band, Clay","description":"\u003cp\u003e \u003cspan\u003eA belly band earns its keep on the days walking around stops being free. Back, hips, pelvis, all carrying more than they signed up for.\u003cbr\u003eWhat dual support means: Layers. Single layer support when the bump first appears, double layer for ultimate support as your pregnancy progresses. One band, two amounts of support, chosen by how you wrap it.\u003cbr\u003eFastening: Durable velcro that holds securely all day. Set the tension in the morning and it stays where you set it.\u003cbr\u003eThe top strap: Removable, for added customization. Leave it on when you want the extra hold across the top of the bump. Take it off when you do not.\u003cbr\u003ePutting it on: The band allows moms to self-apply and adjust it independently. Reaching behind your own back has become a project by this point in a pregnancy.\u003cbr\u003eSizing: S\/M and L\/XL. The size chart on the packaging is the reference to use. Fit decides whether a band supports you or slides down all afternoon, and guessing at a size is how bands end up in a drawer.\u003cbr\u003eColors: Clay and Cocoa.\u003c\/span\u003e \u003c\/p\u003e","brand":"My Store","offers":[{"title":"Clay \/ S\/M","offer_id":67887615475991,"sku":"B0GKH9VMFK-variation","price":15.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/0557\/5703\/files\/psjog7ienbzhuifvboeiugckcy.webp?v=1792557857"},{"product_id":"b0gkhh1k4s","title":"Frida Mom Dual Support Pregnancy Belly Band, Supports Baby Bump, Cocoa, S\/M","description":"\u003cp\u003e \u003cspan\u003eFrida's Dual-Support Belly Band provides targeted pregnancy support that evolves with your body through every trimester. This innovative maternity support band can be worn two ways—single layer support when the bump first appears, and double layer for ultimate support as your pregnancy progresses. The seamless design with breathable, buttery-soft fabric blends discreetly under everyday clothing while allowing natural movement without slipping or bunching. Adjustable back and hip compression delivers targeted support to alleviate back pain, pelvic discomfort, and pressure on your lower back. Easy to self-apply and adjust, this pregnancy support band stays secure all day with durable velcro and a removable top strap for customized comfort. Experience the support and comfort you deserve with Frida's revolutionary belly band designed to move with you through every stage of pregnancy.\u003c\/span\u003e \u003c\/p\u003e","brand":"My Store","offers":[{"title":"Cocoa \/ S\/M","offer_id":67887615836439,"sku":"B0GKHH1K4S-variation","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/0557\/5703\/files\/yt2a67ewuarjuxhvm4bhdqzzee.webp?v=1792557859"},{"product_id":"b0gsv1prgw","title":"Frida Full Body Support Cooling Pregnancy Pillow, Head-to-Toe Support","description":"\u003cp\u003e \u003cspan\u003eSide sleeping is the position pregnancy pushes you into, and a pile of ordinary pillows never quite holds it.\u003cbr\u003eWhat it does: One continuous pillow wraps head to toe. Your head, your back and your knees get support from the same piece, and turning over does not mean rebuilding anything.\u003cbr\u003eFirm on purpose: The fill holds its shape through daily use and remains in place consistently. A soft fill feels better for ten minutes and flattens under a bump by 3am.\u003cbr\u003eCool to the touch: Breathable, buttery-soft fabric, cool to the touch throughout the night. To be clear about what that means: it is the fabric doing it. No gel, no cooling technology, nothing that needs a freezer.\u003cbr\u003ePutting it away: A reusable vacuum-sealed storage bag is included. Squeeze the air out, seal it, store it flat. Reusable means it goes back in the bag next time too.\u003cbr\u003eAvailable in Ivory and Taupe.\u003cbr\u003eBefore you buy: Look at the product images and the packaging for the footprint. A full body pillow claims real estate in the bed.\u003c\/span\u003e \u003c\/p\u003e","brand":"My Store","offers":[{"title":"Ivory","offer_id":67887616459031,"sku":"B0GSV1PRGW-variation","price":17.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/0557\/5703\/files\/z5ba3hhbrxqonzx75czfjj7d6e.webp?v=1792557861"},{"product_id":"b0gkhgbnj8","title":"Frida Mom Dual Support Pregnancy Belly Band, Support Baby Bump, Cocoa, L\/XL","description":"\u003cp\u003e \u003cspan\u003eFrida's Dual-Support Belly Band provides targeted pregnancy support that evolves with your body through every trimester. This innovative maternity support band can be worn two ways—single layer support when the bump first appears, and double layer for ultimate support as your pregnancy progresses. The seamless design with breathable, buttery-soft fabric blends discreetly under everyday clothing while allowing natural movement without slipping or bunching. Adjustable back and hip compression delivers targeted support to alleviate back pain, pelvic discomfort, and pressure on your lower back. Easy to self-apply and adjust, this pregnancy support band stays secure all day with durable velcro and a removable top strap for customized comfort. Experience the support and comfort you deserve with Frida's revolutionary belly band designed to move with you through every stage of pregnancy.\u003c\/span\u003e \u003c\/p\u003e","brand":"My Store","offers":[{"title":"Cocoa \/ L\/XL","offer_id":67887616622871,"sku":"B0GKHGBNJ8-variation","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/0557\/5703\/files\/yt2a67ewuarjuxhvm4bhdqzzee_ede82ee0-52aa-4ecd-b4ba-f94d0dad66d4.webp?v=1792557863"},{"product_id":"b0gkhj7qtk","title":"Frida Dual Support Pregnancy Belly Band, L\/XL, Maternity Band, Clay","description":"\u003cp\u003e \u003cspan\u003eBumps do not stay one size, and a band that fit at 20 weeks may not be the one you want at 34.\u003cbr\u003eTwo levels of support, one band: Single layer support when the bump first appears. Double layer for ultimate support as your pregnancy progresses. How you wrap it decides which you get, and you can change your mind day to day.\u003cbr\u003eWhere it works: Across the back, the hips and the pelvis. Lightweight and breathable enough to wear under clothes for a full day.\u003cbr\u003eClosure and strap: Durable velcro that holds securely all day, plus a removable top strap for added customization.\u003cbr\u003eOn your own: The band allows moms to self-apply and adjust it independently. Nobody else has to be in the room.\u003cbr\u003eThis size: L\/XL. Frida Mom offers S\/M and L\/XL. Check the size chart on the packaging before you order, since fit is what decides whether the band holds position or works its way down.\u003cbr\u003eColors: Clay and Cocoa.\u003c\/span\u003e \u003c\/p\u003e","brand":"My Store","offers":[{"title":"Clay \/ L\/XL","offer_id":67887617966359,"sku":"B0GKHJ7QTK-variation","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/0557\/5703\/files\/psjog7ienbzhuifvboeiugckcy_fb27c77e-df74-4a3e-bb84-0db7c13e1b1c.webp?v=1792557870"},{"product_id":"b0gy1jfl81","title":"Frida Mom Compact Support 4-in-1 Cooling Pregnancy Pillow, Space-Saving","description":"\u003cp\u003e \u003cspan\u003eFrida's Compact Support Pregnancy Pillow adjusts to every stage, shape, and space with four pillows in one innovative design. This pregnancy pillow twists and bends into I-, C-, L-, and U-shapes, giving you personalized support as your body changes through each trimester. As cooling pregnancy pillows with breathable, buttery-soft fabric, they keep you comfortable throughout the night while you sleep. The dual inner pillow design allows you to adjust support to meet your unique needs, while the compact form saves valuable bed space. The removable, machine-washable cover keeps your pregnancy pillows for sleeping fresh and hygienic, and the included vacuum storage bag makes it easy to store when not in use. Experience targeted comfort and cooling support designed for every stage of pregnancy.\u003c\/span\u003e \u003c\/p\u003e","brand":"My Store","offers":[{"title":"Taupe","offer_id":67887641952535,"sku":"B0GY1JFL81-variation","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/0557\/5703\/files\/av47zqhkeyje7v754a7modjyci.webp?v=1792558011"},{"product_id":"b0gy1ffj75","title":"Frida Mom Compact Support 4-in-1 Cooling Pregnancy Pillow, Full Body, Ivory","description":"\u003cp\u003e \u003cspan\u003eFrida's Compact Support Pregnancy Pillow adjusts to every stage, shape, and space with four pillows in one innovative design. This pregnancy pillow twists and bends into I-, C-, L-, and U-shapes, giving you personalized support as your body changes through each trimester. As cooling pregnancy pillows with breathable, buttery-soft fabric, they keep you comfortable throughout the night while you sleep. The dual inner pillow design allows you to adjust support to meet your unique needs, while the compact form saves valuable bed space. The removable, machine-washable cover keeps your pregnancy pillows for sleeping fresh and hygienic, and the included vacuum storage bag makes it easy to store when not in use. Experience targeted comfort and cooling support designed for every stage of pregnancy.\u003c\/span\u003e \u003c\/p\u003e","brand":"My Store","offers":[{"title":"Ivory","offer_id":67887642444055,"sku":"B0GY1FFJ75-variation","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/0557\/5703\/files\/eqaprz7ripm2yiauqush33cbfq.webp?v=1792558013"}],"url":"https:\/\/fridacare.it.com\/collections\/new-arrivals-pregnancy-postpartum.oembed","provider":"fridacare.it.com","version":"1.0","type":"link"}